Media Appearances
This is a collection of interviews, podcast appearances, and media conversations where I’ve talked through the ideas behind The Community Code.
Across these discussions, I’m usually wrestling with the same question: how does community move from adjacent program to embedded part of the GTM system?
Some are tactical. Some are more philosophical. All of them reflect how my thinking on community has evolved over time.
Cracking The Community Code with Joshua Zerkel
The CLG Journal
April 10, 2026
Community is Your Unfair Advantage
Real Revenue
April 3, 2026
Breaking Community out of Silos
Community Inc.
April 2, 2026
https://community.inc/article/breaking-community-out-of-silos
What K-Pop Gets Right About Community (That Most Companies Still Don’t)
How to Prove Community ROI Without Vanity Metrics
Communiverse
Jan 21, 2026
https://open.substack.com/pub/yuriilazaruk/p/how-to-prove-community-roi-without
Online Communities as GTM Accelerators
Grazitti Interactive
Nov 13, 2025
https://www.grazitti.com/community-refocus/
Why Community-Led Growth is the Future of B2B Marketing
Speak In Flow
Feb 26, 2025
https://player.captivate.fm/episode/fee804aa-9cf5-4c21-83dc-b76e0489a317
Community: distilled - Building Online Communities to Grow Your Business
distillery
Oct 31, 2024
Community Reporting Blueprint with Joshua Zerkel
Community Inc
Aug 8, 2024
https://community.inc/deeper-dives/community-reporting-blueprint-joshua-zerkel
Case Study: Customer Community Impact on Adoption and Growth (Asana)
Gartner
May 7, 2024
https://www.gartner.com/en/documents/5414763
How multifaceted communities work to cement your company future | Customer Marketing Catch-up
Customer Marketing Alliance
Feb 1, 2024
https://www.customermarketingalliance.com/podcast/joshua-zerkel-why-multifaceted-communities-are-the-future-customer-marketing-catch-up/
Community Reporting at: Asana
Community Inc.
Jan 15, 2024
https://community.inc/deep-dives/community-growth-asana
Building customer trust: the key to successful customer advocacy
Customer Marketing Alliance | distillery
Jan 9, 2024
The Power of Community in Education & Enablement
Tango
Nov 1, 2023
The power of brand communities: How to win brand loyalty through 2-way relationships
The Drum
Oct 20, 2023
https://www.thedrum.com/opinion/2023/10/20/the-power-brand-communities-how-win-brand-loyalty-through-2-way-relationships
Using Communities Effectively at the Core of Your Business
Tigerhall
Aug 24, 2023
https://tigerhall.com/content/podcasts/using-communities-effectively-at-the-core-of-your-business
Leveraging Community To Drive Your GTM Strategy
Tigerhall
Aug 9, 2023
https://tigerhall.com/content/podcasts/leveraging-community-to-drive-your-gtm-strategy
Community-Led Growth: An Introduction
Tigerhall
Jul 20, 2023
https://tigerhall.com/content/podcasts/community-led-growth-an-introduction
How to become a global leader in B2B space using community
Community Decoded Podcast
May 24, 2023
https://communitydecoded.threado.com/9
Integrate and Use B2B Customer Data Signals to Improve Go-to-Market Performance
Gartner
Apr 11, 2023
https://www.linkedin.com/posts/raypun_customer-data-marketing-activity-7049489484668694528-39G6?utm_source=share&utm_medium=member_desktop
An Interview with Asana’s Head of Global Community, Joshua Zerkel
Unito
Feb 2, 2023
https://unito.io/blog/interview-with-joshua-zerkel-asana-head-of-global-community/
Winning with Stakeholders: Use Data to Tie Your Community Work to Business Impact
Sep 27, 2022
CMX
Recession planning: how COOs can prepare for a downturn
Raconteur
Jul 27, 2022
https://www.raconteur.net/business-strategy/leadership/coo-recession-plan/
Asana’s Joshua Zerkel on How to Build a B2B Community with a B2C Feel
Influitive
Jul 6, 2022
https://influitive.com/podcast/#asana%E2%80%99s-joshua-zerkel-on-how-to-build-a-b2b-community-with-a-b2c-feel
Uncommon Conversations: An Interview with Joshua Zerkel at Asana
Common Room
July 23, 2021
https://www.commonroom.io/blog/Joshua-Zerkel-Asana-Uncommon-Conversation-Common-Room/
How Asana Does Community with Joshua Zerkel | Masters of Community
CMX
Jul 26, 2021
https://podcasts.apple.com/us/podcast/how-asana-does-community-with-joshua-zerkel/
Community for Marketers
Leadtail
Jan 21, 2022
24 Virtual Event Stories From the CMX Community in 2020
CMX
Dec 11, 2020
https://cmxhub.com/24-virtual-event-stories-from-the-cmx-community-in-2020/
7 Lessons From Asana’s Community Launch
CMSWire
Mar 18, 2019
https://www.cmswire.com/customer-experience/7-lessons-from-asanas-community-launch/
How the Asana Events Team Stays Focused While Managing 29+ Events
Eventbrite
Dec 27, 2018
https://www.eventbrite.com/blog/asana-stay-focused-ds00/
7 Tips For Running A Successful Brand Ambassador Program
Forbes
Oct 16, 2017
https://www.forbes.com/sites/kateharrison/2017/10/16/7-tips-for-running-a-successful-brand-ambassador-program/#5ea0b0e01f17