Somebody Has to Decide What Members See Next

What a member encounters after they join is a design decision, even when nobody treats it as one.

Sep 29 • Joshua Zerkel

1

The Community-Integrated GTM Framework

Community cuts across every go-to-market function and sits inside one of them. This is the model I use to make that work.

Sep 22 • Joshua Zerkel

2

What Does Community Actually Do After the Sale?

Most of us agree community helps with adoption, expansion, retention, and advocacy. Far fewer of us can say how.

Sep 8 • Joshua Zerkel

4

August 2026

Who Runs Your Community After You've Designed It?

Designing the right community formats and structural layers is only half the job. Someone still has to run them.

Aug 18 • Joshua Zerkel

3

Why One Community Format Will Never Reach Everyone

Most programs default to one format and one audience, then wonder why participation stays shallow.

Aug 4 • Joshua Zerkel

3

2

July 2026

Community Signal Has to Reach the Business

Community teams often see valuable customer signal before the rest of the business does. But signal only becomes business value when the company has a…

Jul 21 • Joshua Zerkel

When AI Gives Everyone the Same Answer

AI can help GTM teams turn messy customer signal into summaries, briefs, and recommendations. But useful answers still need context, interpretation, and…

Jul 7 • Joshua Zerkel

1

June 2026

Community Codebreakers: Vera DeVera on Building Community as an External Team

Some of the people doing the most consequential work inside large companies still don’t have a real team around them.

Jun 29 • Joshua Zerkel

3

48:55

Why Community Teams Lack Decision-Making Power

Community teams are often held accountable for results they have very little authority to influence.

Jun 23 • Joshua Zerkel

2

The Efficiency Trap in AI-Powered Customer Experience

Companies can make every customer interaction faster and still leave customers feeling less understood.

Jun 16 • Joshua Zerkel

May 2026

Community Codebreakers: Jane Nadaraja

What Yelp, Patreon, and Grammarly can teach us about building community programs around the behavior already happening

May 26 • Joshua Zerkel

2

57:51

How Signal Gets Distorted

If you follow customer signal through a GTM workflow, there are a few specific places where it tends to lose its shape.

May 19 • Joshua Zerkel

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