How the Same Customer Signal Turns Into Different Decisions

You can look at the same customer behavior in three different systems and walk away with three different conclusions.

May 12 • Joshua Zerkel

April 2026

How Your Org Structure Distorts Customer Signal

Why do so many GTM problems show up when customer-facing work moves between teams?

Apr 21 • Joshua Zerkel

1

Community Has Impact. It Doesn’t Carry Across GTM.

Why community-led growth falls short and how community-integrated GTM changes decision-making and outcomes across teams.

Apr 1 • Joshua Zerkel

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2

1

March 2026

Why I No Longer Say "Community-Led Growth"

Why my thinking has shifted, and how org structure and business alignment shape community’s impact.

Mar 24 • Joshua Zerkel

2

Where Community Breaks Down Inside GTM

After years building communities in SaaS, I kept running into the same problem: companies knew community mattered, but very few understood where it…

Mar 17 • Joshua Zerkel

3

Community Codebreakers: DeMario Bell on Sequencing B2B Community for Scale

What scaling a 100,000+ member community at Culture Amp reveals about sequencing, internal alignment, and protecting member trust.

Mar 3 • Joshua Zerkel

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49:06

February 2026

Community Codebreakers: Max Pete on Rebuilding B2B Community at Scale

From Square to Sprout Social, what refreshing a mature community taught him about retention, reporting, and respecting member bandwidth.

Feb 17 • Joshua Zerkel

5

2

1

56:08

Even AI Agents End Up Building Communities

Last week, a widely covered moment in AI reinforced something GTM teams have been dealing with for a long time.

Feb 3 • Joshua Zerkel

5

3

January 2026

Flattening Your Community Is a GTM Mistake. K-Pop Shows Why.

When communities flatten as they grow, impact thins out long before activity does.

Jan 27 • Joshua Zerkel

5

1

2

When Community Is the Wrong Fix

Community-led growth can create leverage or expose cracks. How to tell if your GTM strategy is actually ready for community.

Jan 6 • Joshua Zerkel

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1

December 2025

Community Codebreakers: Tiffany Oda on Building Community That Actually Works

What a decade across Salesforce, Talkbase, and Asana reveals about alignment, support-driven community, and building programs that last.

Dec 16, 2025 • Joshua Zerkel

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48:12

November 2025

Person vs Persona: Resetting GTM Strategy by Focusing on Real People

When you build around a “persona” you get sanitized models; when you build around a “person” you get real engagement, retention, and community-driven…

Nov 11, 2025 • Joshua Zerkel