When AI Gives Everyone the Same Answer

AI can help GTM teams turn messy customer signal into summaries, briefs, and recommendations. But useful answers still need context, interpretation, and…

17 hrs ago • Joshua Zerkel

1

June 2026

Community Codebreakers: Vera DeVera on Building Community as an External Team

Some of the people doing the most consequential work inside large companies still don’t have a real team around them.

Jun 29 • Joshua Zerkel

3

48:55

Why Community Teams Lack Decision-Making Power

Community teams are often held accountable for results they have very little authority to influence.

Jun 23 • Joshua Zerkel

1

The Efficiency Trap in AI-Powered Customer Experience

Companies can make every customer interaction faster and still leave customers feeling less understood.

Jun 16 • Joshua Zerkel

May 2026

Community Codebreakers: Jane Nadaraja

What Yelp, Patreon, and Grammarly can teach us about building community programs around the behavior already happening

May 26 • Joshua Zerkel

1

57:51

How Signal Gets Distorted

If you follow customer signal through a GTM workflow, there are a few specific places where it tends to lose its shape.

May 19 • Joshua Zerkel

1

How the Same Customer Signal Turns Into Different Decisions

You can look at the same customer behavior in three different systems and walk away with three different conclusions.

May 12 • Joshua Zerkel

April 2026

How Your Org Structure Distorts Customer Signal

Why do so many GTM problems show up when customer-facing work moves between teams?

Apr 21 • Joshua Zerkel

1

Community Has Impact. It Doesn’t Carry Across GTM.

Why community-led growth falls short and how community-integrated GTM changes decision-making and outcomes across teams.

Apr 1 • Joshua Zerkel

5

2

1

March 2026

Why I No Longer Say "Community-Led Growth"

Why my thinking has shifted, and how org structure and business alignment shape community’s impact.

Mar 24 • Joshua Zerkel

2

Where Community Breaks Down Inside GTM

After years building communities in SaaS, I kept running into the same problem: companies knew community mattered, but very few understood where it…

Mar 17 • Joshua Zerkel

3

Community Codebreakers: DeMario Bell on Sequencing B2B Community for Scale

What scaling a 100,000+ member community at Culture Amp reveals about sequencing, internal alignment, and protecting member trust.

Mar 3 • Joshua Zerkel

3

5

49:06